{"id":45,"date":"2025-11-21T03:46:09","date_gmt":"2025-11-21T03:46:09","guid":{"rendered":"https:\/\/alenavorobiev.com\/?page_id=45"},"modified":"2026-04-01T21:12:37","modified_gmt":"2026-04-01T21:12:37","slug":"about","status":"publish","type":"page","link":"https:\/\/alenavorobiev.com\/?page_id=45","title":{"rendered":"About me"},"content":{"rendered":"\n\n\n
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Hi, I\u2019m Alena Vorobiev \u2014 a UX Designer who blends analytical thinking with creative storytelling.
Over the past few years, I\u2019ve designed and refined data-driven experiences for Meltwater\u2019s Smart Alerts ecosystem \u2014 shaping how users interpret spikes, sentiment shifts, and AI-powered insights across dashboards.<\/p>\n\n\n\n

I\u2019m passionate about creating clarity in complex systems \u2014 whether that means simplifying multi-step alert creation, designing role-based dashboards, or turning data into stories users can trust. My approach combines user empathy, design systems thinking, and close collaboration with PMs and engineers to turn ambiguity into intuitive, scalable solutions.<\/p>\n\n\n\n

Outside of product design, I\u2019m also an artist and photographer. I draw inspiration from color, light, and emotion \u2014 exploring how visual rhythm can connect human experiences across mediums. That same curiosity guides my UX work: balancing structure and freedom, logic and emotion, function and beauty. <\/p>\n\n\n\n

Skills:<\/p>\n\n\n\n

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