Hi, I’m Alena Vorobiev — a UX Designer who blends analytical thinking with creative storytelling.
Over the past few years, I’ve designed and refined data-driven experiences for Meltwater’s Smart Alerts ecosystem — shaping how users interpret spikes, sentiment shifts, and AI-powered insights across dashboards.
I’m passionate about creating clarity in complex systems — whether that means simplifying multi-step alert creation, designing role-based dashboards, or turning data into stories users can trust. My approach combines user empathy, design systems thinking, and close collaboration with PMs and engineers to turn ambiguity into intuitive, scalable solutions.
Outside of product design, I’m also an artist and photographer. I draw inspiration from color, light, and emotion — exploring how visual rhythm can connect human experiences across mediums. That same curiosity guides my UX work: balancing structure and freedom, logic and emotion, function and beauty.
Skills:
- User Research & Usability Testing
- Interaction Design & Micro-Interactions
- Wireframing, Prototyping & AI Ideation
- Storytelling & UX Writing
- Information Architecture
- Data Analysis & Metrics
- Visual Design & Style Guide Development
- Strategic Design Thinking & Business Alignment
Technical & Design Expertise:
Design & Prototyping: Figma, FigJam, Adobe Creative Suite (Illustrator, Photoshop, After Effects).
Usability & Research Tools: Lyssna (formerly UsabilityHub), FullStory.
AI & Emerging Tools: ChatGPT, v0 by Vercelle, Lovable.
Collaboration & Handoff: Notion, Zeplin, Confluence, Jira.
APIs & Testing Tools: Insomnia (REST API requests, JSON payload testing for Slack/Teams).
To learn more about me check my resume or LinkedIn.